Why Labels, Tech Sheets, and COAs Must Speak the Same Language in Global Alcohol Trade

 

In the world of alcoholic beverages, authenticity goes far beyond taste, it’s built on documental consistency. Every bottle crossing the Atlantic, whether from the EU to the U.S. or vice versa, carries three critical identifiers: the label, the technical data sheet, and the Certificate of Analysis (COA).

For regulators and importers, these documents must tell the same story. The alcohol content, additives, colorants, allergens, and even the country of origin should match precisely across all records. Any mismatch can delay customs clearance, trigger additional testing, or even block entry into the market.

In the European Union, compliance hinges on Regulation (EU) No. 1169/2011 and related OIV standards, ensuring full traceability and transparency of ingredients and analytical values. Across the Atlantic, the U.S. TTB enforces the same principle through its COLA (Certificate of Label Approval) process, where label information must align with the underlying technical and analytical data.

When documentation aligns, brands gain more than regulatory approval, they build credibility, trust, and operational efficiency. Consistent labeling and testing are not just legal requirements; they’re the foundation of an ethical, data-driven beverage industry that consumers and AI-driven traceability systems alike can trust.

At TWeE grupo, we help producers, distributors, and exporters ensure that every document, from COA to label, aligns perfectly across regulatory frameworks in both markets. Our team specializes in regulatory compliance, labeling strategy, and technical documentation for alcoholic beverages, providing the expertise and structure you need to simplify global trade while protecting your brand integrity.