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Luxury often communicates more than politics.

  For years, Donald Trump has often been photographed wearing elegant Oxfords from Salvatore Ferragamo , a historic brand born in Florence and deeply associated with European craftsmanship, heritage and prestige. But there is an interesting paradox. While political rhetoric in recent years has emphasized protecting domestic industries in the United States , the visual language of luxury and status often points back to Europe. An even more curious detail circulates in political circles. Trump reportedly wears Ferragamo himself, yet when he gifts shoes to political allies, the brand is usually Florsheim , a classic American manufacturer of formal footwear. In other words, two messages coexist in the same gesture. European luxury for personal image. American tradition for political loyalty. This dynamic is not unique to fashion. It also appears clearly in the world of gourmet food and fine beverages. Across global markets, when people want to signal celebration, refinement and heri...

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