FDA Food Regulation Is Changing. Is Your U.S. Market Strategy Ready?
The U.S. food market is changing on two fronts at the same time. Companies entering the U.S. food market may face an evolving FDA regulatory environment , including changes in the oversight and documentation of GRAS (Generally Recognized as Safe) substances, while simultaneously having to navigate tariffs, supply-chain costs, country-of-origin considerations, and retailer requirements . So, is the U.S. becoming easier or harder to enter? On one hand, there is a strong push toward deregulation, reducing regulatory burdens, and giving businesses greater flexibility . At the same time, the U.S. is increasingly using tariffs and other trade measures to protect domestic producers from foreign competition . At first glance, these two approaches may seem contradictory. One seeks to reduce government intervention in the domestic market. The other represents a more active government role in the market by increasing the cost of certain imported products and supporting domestic prod...
