What Bad Bunny Teaches Us About the Future of Premium Brands
Fifteen years ago, “gourmet” meant one thing: White tablecloth restaurants. Food critics. Exclusive events behind closed doors. Premium was exclusive. Distant. Elite. Today? It’s also born on Spotify, and in culture. When music icons weave premium drinks, curated travel, and everyday luxury into their narratives, millions don’t just hear lyrics, they internalize codes. This isn’t traditional advertising. It’s cultural aspiration. When an artist makes certain products part of their story , those products stop being “expensive.” They become desirable. And that changes everything. Gourmet stops being elitist. It becomes aspirational-pop. That opens huge opportunities for: • Wine brands • Specialty coffee • Premium spirits • Boutique gastronomic experiences Because culture not ads is now redefining what “premium” means. And here’s where TWeE grupo comes in. At TWeE grupo, we help brands and producers understand cultural trends and translate them into actionable strat...
